+Why Pro/CONCEPT and not Alias?

Most industrial designers are taught Alias in school. Silicon Graphics and Alias have a strong hold in college programs that ramp up students with Alias skill sets. Alias has an impressive suite of procedural mapping tools and is a tough program to beat. As excellent as Alias is for finished product, it can be clunky and difficult when brainstorming. Pro/CONCEPT is much better for taking rough sketches to the next step.

Communication is what happens when a simple pencil is used to sketch on a bar napkin. The same thing happens with Pro/ENGINEER and tooling vendors. A mechanical engineer communicates his or her idea to a tooling vendor, who then communicates that design to a CNC machine. The only weak link in this chain is the communication between industrial designers & engineers. With 3d data there is no room for miscommunication. Instead of punting sketches to engineers, an industrial designer can create 3d form in Pro/ENGINEER using 'Restyle' as their deliverable in a language engineers and tooling vendors speak.

+Real Power of Pro/CONCEPT?
The real power of Pro/CONCEPT is that it can easily and quickly communicate 3d form. It is also a good way to document 2D drawings electronically.

A designer might begin by sketching and painting with Pro|CONCEPT's full array of brushes, pencils, colors and effects tools in a design environment comparable to a traditional artist's studio. Or, to begin, you have an image or other legacy data of a product that you need to modify for future production. You can bring that data into Pro|CONCEPT and refine the original design using the program's extensive set of modeling tools. Your modifications can be subtle or obvious. Pro|CONCEPT has no hidden constraints or dependencies that might compromise the model when you make a change. For this reason, it is easy to learn.

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